How the studio works
Idea. Code. Ship.
The same three steps, every project. The day deepens as the work moves through them.
Idea
The shape of the work comes first. Problem, audience, and the feel of the product, defined before any code is written.
Code
Design and engineering, handled together. Interfaces, systems, and details built end to end so the work stays coherent throughout.
Ship
Released when finished, not before. One project at a time, taken through to completion before attention moves to the next.